How do you see the views on facebook videos
Tina Ahmed posted on 18 April Tweet Share Share Trying to rival YouTube, Facebook has been pushing towards better Facebook video engagement and promotion for the past couple of years. In an attempt to help you out with your branding efforts on the platform, we wanted to have a look at the state of Facebook video in order to give you insights into viewing behaviour of the Facebook audience. For this video study we looked at 1, Facebook pages via our Facebook video insights Locowise analytics tool. The pages has a total of over million page likes.
SEE VIDEO BY TOPIC: How to See Who Viewed & Watch My Facebook VideoContent:
- Leading Facebook video publishers worldwide 2019, by views
- Facebook Video Statistics
- Facebook Video Ads: The Guide Marketers Are Looking For (Strategies Included)
- Facebook wants longer videos, but takes away key view metric
- The Complete Guide to Facebook Video Ads
- Are People Really Watching Your Facebook Videos?
- Make your video public on Facebook and learn how many views it has
- How to Monetize Your Facebook Video With Facebook Ad Breaks
Leading Facebook video publishers worldwide 2019, by views
While video may have killed the radio star , Facebook Video Ads definitely have the opposite effect on your advertising. Facebook video ads are some of the most effective advertising formats you have at your disposal. But having all the knowledge was not enough for our readers, so you asked for more.
We asked out Top expert to reveal their secrets and to try and test every possible strategy so you can create the best Facebook video ads ever.
Did you know that viewers spend, on average, 5X longer looking at your video than a static image? And that these viewers are easily targeted, increasing your reach, driving engagement, and boosting conversion more than any other forms of promotion?
Plus, Facebook continues to focus aggressively on a video-first approach to its platform the same goes for Instagram. You can build targeted audiences based on any number of different data points, narrowing down the specific people who you know will be interested in your content.
Here are our top three reasons why you need to have a video ad strategy in place for your Facebook advertising. Facebook has 2. Our own research tells us that Facebook users watch close to 3 billion hours of video every day, including over 16 minutes of video ads every month. Native Facebook videos are the videos that play directly in the News Feed, like your Facebook video ads.
Using Facebook video ads not only helps you connect with your audience on the channel they prefer, but you make that connection using the type of media they already like to consume. A targeted video ad is the best opportunity you have to get your content to people at the right place at the right time. Redbull video of a hang glider going the distance.
This all comes together at their annual Flugtag event, an air show where participants create and compete with their own flying machines. To boost engagement with this event, Red Bull produces captivating video content of some of the most extreme moments. Another follows Felix Baumgartner, who literally jumped from space in This naturally draws people in.
Red Bull repurposes this content into ads for their annual Flugtag event and their product by association. They would never see the same results using written content or static images. When people share video content with their network, it taps into word-of-mouth marketing. This dramatic increase in organic reach is another reason why videos should be a part of your ad campaigns.
Organic reach and word-of-mouth are also two of the most authentic and effective ways to promote your brand on social media. People are drawn to engage with video because it makes them feel something. Without these emotional connections with your customer through video, it would be impossible to drive this kind of reach organically.
Video is universal, but your audience is not. To make an impact with video ads on Facebook, you need to target the right people with the right ad at the right time. Doing so ensures your video ads are displayed to people who are interested in your content. Your message resonates with that audience, and this boosts engagement. With a custom audience , you can easily identify the right people to target and create content for them through your ad campaigns.
Creating this audience can be done manually by uploading a data set or through an API , which automatically updates your target audience based on specific criteria, such as their past engagement or movement through your funnel. Location targeting options in your Facebook Ads Manager. This is great for small businesses whose product is only available in a specific location, like the New York metropolitan area.
There are a number of different options for demographic targeting in the Facebook Ads Manager. Targeting customers via their interests is a great way to find people who are further along the buying journey. This is a good targeting strategy when you know where your potential customers spend their time on Facebook.
If there are community groups or related hobbies your customers tend to prefer, build your audience based on that information. With behavior targeting, you can find people who are actively seeking out products similar to your own. Combine these traits to start targeting the individuals who match your buyer personas best. For instance, Madison Reed , an at-home hair color startup, sends a targeted video ad to people once they complete an online style quiz.
Online style quiz example from Madison Reed. This is a great idea because Madison Reed knows these people are interested in their product. All of this works together to help you find the audience with the biggest opportunity.
But Facebook lets you take it a step further as well, helping you retarget individuals who previously engaged with your videos. Even when you target specific demographics or interests, not everyone is going to pay full attention to your ad in their News Feed. Log onto Facebook Ads Manager to see a breakdown of who has viewed your video and who has completed it.
Users who have completed your Facebook video are very interested. With so many reasons why a user will stop watching, when they stick it out through the whole video, you know they are ready to hear more about your product or your brand. The subset of people who completed watching your video is the most likely to appreciate more ads from your brand.
Creating a custom audience from these engagement metrics helps you target these warm leads more effectively. You can promote more brand awareness and top-of-funnel content to people who have viewed your video and show more mid-funnel or bottom-of-funnel content to people who have completed the videos.
Take this example from Target showing a young girl in a princess costume dancing around the house, excited for Halloween. By creating a custom audience of people who completed the video, Target has the ability to target them more effectively. Put that together and you can extrapolate that they would be interested in Halloween-based activities for their children. Retargeted Halloween ad based on a previously watched video.
In doing so, Target provides more relevant content to these warm leads and potentially decreases their ad spend as a result. Custom audiences and ad retargeting show your Facebook video ads to the right audience. Now you must consider where they are in the sales and marketing funnel as well. Think about what kind of content will resonate best at each stage of your funnel.
People at different stages of the sales and marketing funnel have different needs. As those people move from the awareness stage to consideration, show them more conversion-driven ads. You not only need to understand the way that people move through your funnel but how each ad progresses sequentially to create a comprehensive picture of your brand. Custom audience based on previous video engagement.
The more specific you can be with your video content, the more effective it will be, and ultimately, the cheaper your customer acquisition costs. You can also set up specific ads based on actions that Facebook users have taken on your website.
For example, ThirdLove , a startup disrupting the lingerie industry, uses targeted Facebook video ads. After someone completes an online fit questionnaire, a Facebook ad reinforces the valuable information the questionnaire provided and moves potential customers further along the funnel.
They can also use the information provided in the questionnaire to feature specific products they know the potential customer is interested in. Sequencing your ads slowly introduces customers to your brand and is one of the best strategies for optimizing your sales and marketing funnel ads. Use them to walk customers down the sales funnel. This study from Facebook shows how successful Refinery29 was with their ad campaign when they slowly introduced customers to their brand through sequencing.
The first ad looked like this:. Customers saw it on days 1 through 4 of the campaign and were introduced to the personality of the Refinery29 brand. The ad above was shown to customers on days 5 through 8 of the campaign.
It built on the connections made in the first ad and suggested how viewers might interact with Refinery29 through a daily beauty tips email series. The final ad of this campaign was shown between days 9 through It doubled down on the call-to-action and told the potential customer how they can become a part of the Refinery29 community as an R29 Insider.
But once you do, your potential customers will be much more likely to convert. Facebook users interact with video ads differently than static image ads or carousel ads.
Understanding how to make the most of their attention is the key to creating high-performing, engaging content. With the right strategy, video ads are a great opportunity to show off your personality and connect with followers on an emotional level. Facebook users are inundated with all types of content in their News Feeds. Take this example from sustainable shoe producer Allbirds :. Allbirds does an excellent job of this in their video ads, which are typically less than seconds long and focus on a single attribute of their sustainable footwear product.
Your videos need a narrative hook. Aim to solidify the relationship between a potential customer and your brand. Chatbooks , a photo book and printing company, provides a great example of narrative employed in the following video ad.
Chatbooks unexpected bath video ad. While baths and photo books have little to do with each other, the ad draws you in, makes you laugh, and even surprises you without overtly trying to sell you on a product. With nearly half-a-million shares, their fun and engaging video is a great case study of the impact of quality storytelling on user engagement. Consider closed captioning , which, according to Instapage, can increase viewership.
Take this example from Cubcoats. Use textual clues and add captions whenever possible. Cubcoats does this to show how their product works and to introduce the problem they solve. As Cubcoats sells a dual-purpose product, their video ad shows not only the product as a stuffed animal but as a hoodie. Using automatic placement means the ads will always run based on your creative and objective requirements as well. In-stream ads are one of the best tools you have for capturing the attention of Facebook users.
Make sure the end screen in your video has a strong tagline.
Facebook Video Statistics
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Until a few years ago, people could have been forgiven for thinking that Facebook was meant for text-based status updates, Instagram for images, and YouTube for sharing videos. Not anymore, though. As the below Facebook video stats prove, video is the king of content on all platforms now, with the Facebook-Instagram behemoth giving fierce competition to YouTube. When it comes to the business or advertising aspect of videos, Facebook has already captured a big share of the market. Read on to discover just how big are videos on Facebook nowadays.
Facebook Video Ads: The Guide Marketers Are Looking For (Strategies Included)
Facebook wants longer videos, but takes away key view metric
B2C is proud to bring you this article from our sponsored series by Buffer :. Buffer helps you manage multiple social media accounts at once. Quickly schedule content from anywhere on the web, collaborate with team members, and analyze rich statistics on how your posts perform. And we can certainly see why marketers are so hot on social video.
The idea for this experiment came to me after doing a few Facebook Live videos on the Agorapulse page. I could see the views were pretty high, yet the interaction was just so-so. With four billion video views happening daily on Facebook what is considered a video view?
The Complete Guide to Facebook Video Ads
Zach Basner. September 17th, min read. With over 2 billion users worldwide, the amount of content generated on the platform is staggering. What does that improved experience look like right now?SEE VIDEO BY TOPIC: How to Check Who Viewed & Watch My Instagram & Facebook Videos
While video may have killed the radio star , Facebook Video Ads definitely have the opposite effect on your advertising. Facebook video ads are some of the most effective advertising formats you have at your disposal. But having all the knowledge was not enough for our readers, so you asked for more. We asked out Top expert to reveal their secrets and to try and test every possible strategy so you can create the best Facebook video ads ever. Did you know that viewers spend, on average, 5X longer looking at your video than a static image? And that these viewers are easily targeted, increasing your reach, driving engagement, and boosting conversion more than any other forms of promotion?
Are People Really Watching Your Facebook Videos?
People who upload a video to Facebook and allow it to be played by anyone will be able to see how many times it has been viewed beginning Monday. Many videos uploaded to Facebook have strict privacy settings that limit their access to friends or small groups. When people want to share videos with the public, they are more likely to turn to a place like YouTube. But Facebook has more active users globally than YouTube, and wider visibility of videos and the addition of viewership figures could make that more apparent to consumers and advertisers. If Facebook does get people to use its video tools more often, it could eventually place advertising alongside the videos the same way YouTube already does for millions of videos. For now, Facebook plans to get people who watch videos from their smartphones and tablets to watch more by recommending content when a video ends. The room for growth is immense because the amount of time U. But on mobile devices, no activities are becoming as popular as quickly as watching and sharing videos and photos.
Want to increase engagement, longevity, and exposure of your Facebook videos? To view and analyze your video metrics in Facebook Page Insights , log into Facebook , head to your page , and click the Insights tab at the top of the page. Then select Videos on the left. By default, the graph shows a comparison of the stats from the past 7 days to the previous 7-day period. If you want to choose a different time frame, click the calendar drop-down list and select your desired dates.
Make your video public on Facebook and learn how many views it has
Alex Dunn August 10, 4 min read. With Facebook videos, there's a bit of a problem that's either bugged you forever or flown entirely under your nose. We're talking incrementally more views. That's not all; one look at your video analytics and you can see that engagement is also much higher on videos uploaded with Facebook's native player than those shared from a 3rd party video site like YouTube.
How to Monetize Your Facebook Video With Facebook Ad Breaks
Facebook has removed a benchmark metric that allows publishers to see how many video views lasted for 30 seconds or longer. In its place, Facebook has propped up a standard that measures number of views after 10 seconds of video playtime. Other metrics on this dashboard include total video views which Facebook measures at three seconds , unique viewers, average watch time per video and total minutes viewed. This is where the new second metric is now also available.